Branding
As Choi show evolves to meet beautifully diverse customers, the brand has evolved too.
Here we introduce a fresh new design system that maintains the core elements of our brand while keeping the customers’ experience at the center of our creative expression. CHOI SHOW branding. (letter, illustration, tumbler)
TV Program Marketing
The tvN Sam Si-seki Gochang-pyeon program was promoted at a promotional marketing event (Wangsimni CGV exhibition)
Meet Creators Project
The Mnet Creators project is a new brand work that breaks away from stereotypes with a variety of experiences and ingenious ideas.
Creative group that has collaborated with existing artists and college students and worked with domestic and foreign brands to reinterpret the brand.
Visual Guide
CI, BI, program subtitle guide. In order to deliver one unified identity, a prescribed guide will have to be preceded.
Standardized and accurate visual guides are essential for branding work where various grafts and uses are expected in different areas.