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Branding

As Choi show evolves to meet beautifully diverse customers, the brand has evolved too.

Here we introduce a fresh new design system that maintains the core elements of our brand while keeping the customers’ experience at the center of our creative expression. CHOI SHOW branding. (letter, illustration, tumbler)

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TV Program Marketing

The tvN Sam Si-seki Gochang-pyeon program was promoted at a promotional marketing event (Wangsimni CGV exhibition)

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Meet Creators Project

The Mnet Creators project is a new brand work that breaks away from stereotypes with a variety of experiences and ingenious ideas.

Creative group that has collaborated with existing artists and college students and worked with domestic and foreign brands to reinterpret the brand.

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Visual Guide

CI, BI, program subtitle guide. In order to deliver one unified identity, a prescribed guide will have to be preceded.

Standardized and accurate visual guides are essential for branding work where various grafts and uses are expected in different areas.

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